New podcast: Telling the story of hydrogen and the next era of transport
Presented founder Claire Johnson recently joined the host of the Machines, Media & the Mind podcast, Dominique Chaleyer in the studio for a conversation that bridged two worlds: the fast-moving frontier of clean energy and the art of communicating complex change.
As one of Australia’s leading voices in hydrogen and automotive communications, Claire has spent more than a decade helping industries translate technology into stories that inspire action. From working in Toyota’s government relations team to founding Hydrogen Mobility Australia, she has been at the frontline of energy transition, shaping not just the message but the mindset around emerging technologies.
In this episode, Claire and Dom explore Hydrogen 101: what it is, how it works, and why it matters, before diving into its growing presence in motorsport, including the ambitious Extreme H series. Beyond the technology, the discussion focuses on communication: how industries like energy and transport can build trust, cut through complexity, and engage audiences in their transformation journeys.
Claire shares how clear, confident storytelling is essential to progress, whether convincing investors, informing policymakers, or inspiring the public to see opportunity rather than uncertainty. They also discuss the challenge of balancing optimism with honesty, and how strategic communication can turn innovation from a niche idea into a national conversation.
Claire reflects on her own story, from shy journalism student to policy insider, business founder, and now a recognised leader helping organisations communicate with clarity, credibility, and purpose.
If you are curious about the future of energy, the psychology of change, and the power of communication to drive innovation, this episode is for you.
Check out the podcast here: https://youtu.be/StrRA_snnTQ
